Design Story
LevelUp Game Chair Family
Slambrands
The LevelUP Game Chair Family is a collection of elegant and contemporary solutions for an otherwise over-clocked and adrenaline fueled market segment. Traditional game equipment has an over-designed aesthetic that appeals to a younger audience. The LevelUP family is aimed squarely at the more affluent 30-something gamer; the guy who is a married, owns a house, and actually has a job. This demographic has vastly different aesthetic and functional needs. Design cues were taken from the audio-video and consumer electronics industries as well as current automotive and high-end furniture aesthetics. Special attention was given to integrating technology and comfort for total gaming emersion. All of this culminates in a collection of furniture that even the most discriminating matriarchs can approve of.
The Chairs are all designed to fold away so that they can be hidden from view wether in a closet or under a side table when guests, friends, or “the wife” is in the room. And each chair explores a slightly different approach to sitting, gaming, lounging, folding, and stowing. Some are intended for reclining and lounging during marathon sessions, while others rock and move for more action-packed adrenaline games. Others explore the ability to transform from a chair to an ottoman. Each chair also shares an integrated sub-woofer, stereo speakers, and control panel which ties in directly to the game console for haptic feedback and a killer gaming experience.
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